About me
Hi, I'm Dani
I'm a Senior Product Designer specialising in Design Systems, with a focus that's increasingly rare in the market: I bring generative AI into the design process operationally — not experimentally. At Fractalia Cybersecurity, I designed and governed a complete design system (190+ documents, primitive-to-semantic tokens, WCAG 2.1 AA/AAA accessibility) and built an AI-assisted Design-to-Code pipeline: brief → wireframe → Figma → MCP → spec → handoff → development, cutting delivery from weeks to days. I led large-scale consistency audits (416 pages reviewed, 917 findings, 111 fixes) and designed 10 end-to-end B2B/B2C Customer Experience journeys, all under a 7-gate quality process that never compromised the system's governance. My take: AI gives us scale and speed; design judgement, accessibility and governance are still on me. That's how I was able to scale my methodology across the team without adding headcount. I'm looking to keep bringing that combination — Design Systems + applied AI + Design-to-Code — to B2B/B2C products where rigour and speed don't have to be trade-offs. Before this, I spent 8+ years designing digital products across sectors as different as higher education, real estate and now cybersecurity — the foundation that lets me adapt quickly to a new domain without losing rigour.
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Design Systems
100% -
AI-Driven Design
100% -
Design-to-Code & Accessibility
90% -
Product Design & CX
95% -
Visual Design
100%
curriculum
Experience
A career in user-centred design, now focused on Spec Driven Design, where AI turns decisions into interfaces.
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Fractalia Cybersecurity | Senior Product Designer
Designed and scaled a 190+ document design system with full token architecture, and built an AI-assisted design-to-code pipeline (brief → wireframe → Figma → MCP → spec → handoff → development). Led consistency audits covering 416 pages of documentation (917 findings, 111 corrections) without interrupting production. Designed 10 end-to-end B2B/B2C customer experience journeys for consumer and SME cybersecurity services.
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Global Alumni S.L |
Product DesignerUser experience designer for the higher education sector and immersive experience resources for universities such as ESADE, ITAM, MIT, UChicago, Chicago Booth, UMiami, ESIC and for specialized training programs for Santander X Bank.
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Globalpiso S.L |
User Experience DesignerTo know the real needs of users through research in order to propose an adequate visual communication of the preferences of potential customers.
Education
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Generative AI: Introduction and Applications
IBM, 2026 — foundations of generative AI and its practical applications in product workflows.
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UX & CX Customer Experience Design
IEBS Business School, 2026 — customer experience design methods applied to digital products.
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Advanced Flex UX/UI Design
CoderHouse, 2025 — advanced UX/UI practice with AI integration to enhance and optimise the digital interface design process.
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Master UI/UX Immersive
Uxer School Bootcamp, 2022 — Madrid, Spain. Digital product design and user experience.
Languages
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Spanish
Native
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English
B1-B2